A large safety and security problem exists in schools.
VRED solves this problem with its fully integrated and functionally
superior information technology - its proprietary Safety and Security Management System (SSMS).
SSMS can efficiently process and distribute information to students, administrators, faculty, and parents ranging from routine alerts to emergency notifications.
This system also has application potential for government and commercial facilities, but VRED has wisely chosen to aim at the school market first.
Rapid revenue growth is seen for VRED.
We believe administrators and parents will both increasingly demand a safe and proactive learning environment for their students/children.
4A International projects the overall security industry will grow 15% annually to $70 billion by 2012, with the physical security segment (VRED’s) reaching $12 billion.
VRED has an effective marketing strategy incorporating direct, partnering, and affinity programs.
The Company has devised a marketing strategy employing three avenues:
Direct marketing – utilize the current staff and their historic personal relationships in target school districts.
Partnering – utilize resellers and associations.
Affinity marketing – sell to parents, too.
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'Here are selected highlights'
"Virtual Ed Link provides a stream of information for the preparation, teaching, and training of those who work in the safety/security field within educational institutions."
"Safety related information can be collaborated and delivered instantly and simultaneously on a two-way basis to and between “members” of the school community:
administrators, faculty, students, parents, public safety personnel, etc."
"The integrated environment transmits critical messages via voice, VOIP, text, and emails on many of today’s mobile Internet devices such as smartphones, smartbooks and netbooks."
"VRED’s core technology is an extension of the Viyya Information Portal which is licensed exclusively to the Company for its worldwide use within the K-12 market."
The principal objective will be to increase the schools awareness of the capabilities of SSMS while stressing the many benefits of choosing an integrated solution.
The tactics will emphasize contact at the superintendent level using:
1-on-1s, lunches, presentations and conferences, and e-mails.
VRED is the only producer in this area which: (1) offers an integrated management information system; (2) uses a carrier – grade “back-end” component; (3) is marketing to “smaller” prospects; (i.e., school districts) and (4) is aiming at a specific segment of the broader educational technology market - K-12. We believe this sharpened marketing focus is astute for two reasons: (1) it provides VRED with an opportunity to achieve market-share dominance in a product niche and (2) it is imperative that development stage companies not try to do too many things in the beginning. Rather, it is wisest to zero in on a market niche that lacks an entrenched competitor and then aggressively introduce a differentiated and better product. Success in this initiative by VRED - which we fully anticipate - would bring enhanced corporate/product recognition, necessary cash flow, and a base from which to launch other strategies.
VRED plans to become the market leader in integrated safety/security management services for emergency planning and preparation, training and learning, responding and communication. As previously emphasized, VRED is developing presence first in the educational technology market, specifically K-12. But safety/security problems are surely not confined to the classroom; therefore government and corporate markets also offer subsequent product opportunities for VRED. Extension to educational, governmental, and commercial markets overseas is also a viable option. The Company believes that its integrated software system is the highest quality, the most efficient, and has the broadest array of functional features in its marketplace. These include: high service reliability, real time reporting, message delivery speed, reach, and simple user interface. And, once its key portal has been installed, there are add on service opportunities because of its feature-rich platform.
